Wendy’s May Be Sending a ‘Secret Message’ to Moms About Their Food

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by Adriana Velez 1 hour ago

Have you taken a close look at Wendy's new logo? It's been out for almost a year, and there's one little detail that's got people arguing: The ruffles in Wendy's collar seem to spell out "MOM." Is this a secret message to moms and kids or just a crazy coincidence? Wendy's claims the "MOM" design is unintentional. "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar. We can assure you it was unintentional," a spokesperson told The Huffington Post.

Well ... even if it was unintentional, it's kind of perfect, isn't it? I mean, with all the effort Wendy's is going through trying to make healthier menu options, it sure doesn't hurt to have the word "Mom" flashing on their logo.

Plus, it doesn't hurt that people just love Mom's cooking -- most people, anyway. So you just happen to let that maternal word slip into your subconscious while you're thinking about where you want to eat. Maybe, just maybe, it would gently steer you to where you think you'll find love and comfort.

As one logo blog points out about the supposedly hidden message in Wendy's logo, "When growing up our brains learn to love what's on the menu at home. Most of us also associate home cooked meals with a safe and loving environment. Most people have a sentimental attachment to at least a few of the dishes their mothers used to make." So of course Wendy's would want to trigger that sentimental attachment in diners -- either with their newer, more healthy menu items or with, oh, I don't know, a very clever logo redesign.

But they'll never tell! Whatever the case is, something is working. Wendy's restaurants featuring the new logo are reeling in 25 percent more in sales. People like eating at Mom's.

Had you ever noticed the word "mom" in Wendy's new logo?

Image via Wendy's/Instagram

ABOUT THE AUTHOR Adriana Velez

is a staff writer who dabbles in food, parenting, news, entertainment, molecular biology, and anything else that that pops into her head. She lives with her elementary school-aged son in Brooklyn, land of urban farms and artisan everything.  

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